Sustainability Focus: Blackpool Sixth Form Utilise Travel Village Brochures

The Travel Village's commitment to sustainability is not just a trend; it's a strategic plan which we are using to benefit both our business and the planet. 

Choosing eco-friendly actions helps shrink our impact on the environment, making the planet healthier. It's like taking care of our home! With this in mind, our marketing apprentice, Amelia Bonney went back to her old college to speak to Travel & Tourism students about her experience in the travel industry so far. This also gave us opportunity to deliver old travel brochures to the travel and tourism unit, to help with course modules, giving an extended life to the brochures that would have normally ended up in recycling and/or landfill.

Amelia explained,

After talking with Jenny Higgins, the Travel Village Group's Sustainability Ambassador, about how we can be more sustainable as a company, we came up with the idea to donate out of date brochures from the Travel Village shop to Blackpool Sixth Form College. I left here in May 2023 after completing the Triple BTEC Level 3 Travel & Tourism course. 

After this conversation, I got in contact with my old teachers, who were more than happy to receive any materials which we could provide them with.

When I arrived at the college, I was also invited to speak to the students about the things I’ve learnt in marketing so far, this is due to Travel and Tourism marketing is part of the course and also about life after college in general, what path I took and about the variety of jobs within the travel industry.

It felt great to give back to my college, as I know the brochures would be a great help to the students in their studies, but it was also rewarding to have the chance to be able to share my experience about the opportunities which arise after college.

Jenny Higgins remarked,

We know that brochures aren’t the most sustainable way of advertising, however they are still a large part of our front shop marketing.

Being able to save our unused brochures from landfill and be able to lend a helping hand to our local community is a double win for us & we’re really glad that we were able to work with our local sixth form to do this.

We’re always on the lookout for ways in which we can help the environment, and this one just made sense!

Jenny is always thinking and coming up with new ways to help the environment, and specifically help the local community, read one of our latest blogs First Beach Clean Of The Year For Travel Village Group to find out more about what we do to help.

Rachel and Stacey, Travel and Tourism tutors from Blackpool Sixth Form College, shared their gratitude towards Amelia,

Thank you so much to our lovely former student for visiting us with lots of brochures last week. 

These brochures are an invaluable resource to us at college to help us with many different units including Global Destinations and Accommodation. 

These brochures are a tangible resource for our students to use to help them look at destinations around the world, put together itineraries and look at standards of accommodation throughout the world. They also help with the marketing unit as they help the students to identify different target markets for brochures. 

The highlight of the visit for us, was when Amelia confidently and proudly talked to 2 full classes of students about her role, inspiring them further to seek employment in our wonderful industry.

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